America’s leading ride sharing company joined with the Pinellas Suncoast Transit Authority (PSTA) and tested a pilot program in which people without the smartphone can call the hotline and book the Uber service. The senior planner at the Pinellas Suncoast Transit Authority, Christopher Cochran said that the pilot program is a local program that will benefit the low income citizens who do not possess a car or who are unable to access the transit system in their area. Apart from gaining customers, the company will become the next public transit.

The spokesperson of Transit Center, Jacob Anbinder said that if the online ride sharing company is planning to move into the public sector and wish to cover the people who do not have a smartphone or the mobile app, they have to offer more to attract the vast crowd. Pinellas County was the first county to subsidize the ride sharing company to hail rides to and from the bus stations to make their transit system accessible to the people. According to the pilot plan the residents who do not have access to the transit will be given a taxpayer subsidized ride by the company every month to trip within the service area during the daytime when the residents have an emergency situation. The PSTA received three hundred thousand dollar funds and they will use it for the new program. And the ride sharing company will provide the software for the call-in feature.

The PSTA reached out to Uber service after they fail in building a light rail system to reach the bus service station. The ride sharing company and the transit authority of Pinellas County will launch the new pilot plan on July 8th, 2016.

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